Management Team

Craig Lashmet, Chairman and CEO

• President, Braun Consulting (BRNC)

• EVP & co-founder, eLoyalty (ELOY)   (spin-off of TSCC)

• Partner, Grant Thornton LLP

• Mr. Lashmet has an impressive track record of leading and growing some of the nation’s leading professional strategy and technology services companies, bringing growth strategy, marketing & sales improvement, public company operational discipline, and turnaround management experience.  Mr. Lashmet brings in depth financial rigor balanced with growth strategy proven success, and complements FertiGator’s management in his role.  Mr. Lashmet joined FertiGator in August 2004.

David Cross, President

• Founder & President of Fertigation Technologies (FertiGator)

• Founder & President of Custom Lawns

• Mr. Cross, along with Mr. Fouch acquired the entire assets, patents, and rights to the FertiGator product in March 2003, and have been engaged in distribution channel development, and product quality and packaging reliability.  Prior to Fertigation Technologies, Mr. Cross led Custom Lawns, a highly successful, large regional lawn care company engaged in traditional lawn care services.  TruGreen/Chemlawn purchased Custom Lawns in 1999.

Tom Fouch, VP of Operations and Manufacturing

• Co-Founder of Fertigation Technologies (FertiGator)

• VP, Custom Lawns

• Mr. Fouch brings in depth lawn care product experience and customer service knowledge for the lawn care industry.  For Fertigation Technologies, he provides FertiGator Lawn Care oversight, manages the customer care experience, and manufacturing improvements of the FertiGator product line.

FertiGator™. 

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